Responding agencies geo-target affected populations directly as well as through the usual social media channels.
Some of the benefits?
Agency:
- Update one platform only; saves time
- Define and control hashtag for each emergency: minimise misinformation
- ‘Listen’ to other locally alerting agencies: improve situational awareness, maximise resources
- Reach communities, individual by individual: reassures and strengthens relations
Citizen
- Trustworthy source of vital information -increases confidence
- Provides a complete overview; ensures better decisions
- Relevant, timely information straight to device; saves lives & livelihoods